Are your canonical URLs correctly used to point to the canonical variant of a page, to consolidate signals and prevent duplicate content? Like news articles, content that includes statistical reports will also go out of date. Check to see that your website doesn't have the following issues: For example, where …

Digital technology allows for email campaigns featuring dynamic web content. Before Google's algorithm was as mature as it is today, it was easy to achieve page-1 rankings through tactics such as repeating a keyword in the body content at a certain density. There are always new tools coming on the …

They are the first pages that your customers will see when clicking on a link, a PPC advert or arriving on your site from a social media post. Keeping track of web page or site rankings is one of the most common activities of any SEO practitioner. Images can make …

This does zilch for conversions or brand awareness, something I've learned during nearly two decades of studying both the art of writing and the art of SEO. These metrics will tell you if you're hitting the mark or missing it drastically. When search engines were first introduced in the 1990s …

The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. If you strip out all of the HTML, JavaScript, and CSS fragments on a web page, you will get the bare text. A continuous campaign uses media time in a steady stream. Visually, I …

Some advertising message programs accomplish more than one communications objective. . Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. A strong SEO consulting team can utilize organic search engine optimization tactics and take a website from a virtual unknown …

The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. It's recommended to give the manufacturer description to the 3rd party shopping websites, and write a more robust, unique description for your own eCommerce website. Just as consumers …

Google uses headers to create its own bulleted and numbered lists featured snippet results. Marketers identify the motives leading to purchases and factors affecting those decisions. It's fairly easy to spot an online review written by an employee or owner of a company. I'm on the lookout for an incredible …