On-site optimization refers to holistic sitewide activities. Making provisions for SEO from the very beginning pays dividends in the long term, as less rework will be required to achieve specific SEO goals. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs …

Although a good SEO agency will point you in the direction of long-tail, niche keywords, it can be a good idea to use a mixture in order to appeal to a wide range of searchers as well as more specific searchers. Limit use of reversed-out text (light colors on a …

Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization). An effective contact establishes two-way communication. People won't link …

Growth hackers extend beyond marketing into product development, because user retention is a key goal. If you tried to optimize an article for a certain keyword, but it's getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. I …

They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales. Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. So that means it applies to YOUR …

Can't remember? Search engines pay attention to how long a user stays on your website and the pages they view. A product with a high level of brand awareness or brand equity will likely be included in the consumer's set of alternatives. Visually, I prefer a handcrafted Lines rocking horse …

Digital marketing combines all of the components of e-commerce, internet marketing, and mobile marketing. website, you actually see a web portal with all kinds of information. Again, start by disabling JavaScript before accessing your website. For example, where would one find a where can i buy rocking horse ? Does anyone …

Inbound links are also used by some search engines to rank websites. Regardless of which tool you use to generate or research keyword phrases, you'll need to size up your competition. Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can actually …

So if the image is decorative, keep it out the way - either make it a background image or set ALT= (don't just leave the ALT text off, as some screen readers may then read out the file name which is even more annoying). Know where and how to use keywords …

Search engines largely ignore duplicated content, so ask yourself what's left on a given page if all the content that is a repetition of somewhere else is excluded. From an SEO perspective, you should avoid free hosts. Be judicious, not spammy. Imagine having a fun-packed Victorian rocking horses in your …

Are your canonical URLs correctly used to point to the canonical variant of a page, to consolidate signals and prevent duplicate content? Like news articles, content that includes statistical reports will also go out of date. Check to see that your website doesn't have the following issues: For example, where …

Digital technology allows for email campaigns featuring dynamic web content. Before Google's algorithm was as mature as it is today, it was easy to achieve page-1 rankings through tactics such as repeating a keyword in the body content at a certain density. There are always new tools coming on the …

They are the first pages that your customers will see when clicking on a link, a PPC advert or arriving on your site from a social media post. Keeping track of web page or site rankings is one of the most common activities of any SEO practitioner. Images can make …

This does zilch for conversions or brand awareness, something I've learned during nearly two decades of studying both the art of writing and the art of SEO. These metrics will tell you if you're hitting the mark or missing it drastically. When search engines were first introduced in the 1990s …

The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. If you strip out all of the HTML, JavaScript, and CSS fragments on a web page, you will get the bare text. A continuous campaign uses media time in a steady stream. Visually, I …

Some advertising message programs accomplish more than one communications objective. . Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. A strong SEO consulting team can utilize organic search engine optimization tactics and take a website from a virtual unknown …

The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. It's recommended to give the manufacturer description to the 3rd party shopping websites, and write a more robust, unique description for your own eCommerce website. Just as consumers …

Google uses headers to create its own bulleted and numbered lists featured snippet results. Marketers identify the motives leading to purchases and factors affecting those decisions. It's fairly easy to spot an online review written by an employee or owner of a company. I'm on the lookout for an incredible …