Keyword Strategy

Answering the question "what is Negative SEO?" is complicated because there are so many tactics employed by black hat scammers. However, if you understand the basics of white hat SEO, then you should be able to figure out how people can use these strategies to attack others. It's recommended to …

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Make your site easier to navigate by using search queries

Inbound links are also used by some search engines to rank websites. Regardless of which tool you use to generate or research keyword phrases, you'll need to size up your competition. Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can actually …

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A do-it-yourself guide to page impressions

Are your canonical URLs correctly used to point to the canonical variant of a page, to consolidate signals and prevent duplicate content? Like news articles, content that includes statistical reports will also go out of date. Check to see that your website doesn't have the following issues: For example, where …

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Take a customer focused approach to rankings

The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. It's recommended to give the manufacturer description to the 3rd party shopping websites, and write a more robust, unique description for your own eCommerce website. Just as consumers …

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