Matt Cutts and John Mueller

So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. The basic question is always: what keywords do I target? Sit, stand, lean, stretch.. be your healthy active self at work using a adjustable standing desk at your …

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Random musings on SEM

Using 301 Redirects Members of the buying center in a business are human. Allow sheer fabric to complement your aluminium windows making them the focal point in the room without obstructing the elegance of the woodwork. Social Melting Dish (Google engagement, Facearticle engagement, Twitter engagement, etc) Checking Out Shopping Results …

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Be mindful of analytics

The quantity of links in your backlink profile does play a role in determining your authority within search engines, but it's certainly not the only factor. It is also clear that Google is not standing still in its pursuit to maintain and increase its search engine market share dominance. When …

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Design + static pages = Greatness

On a custom platform you might not be able to do it yourself without coding knowledge. How do you convince consumers that the same product should be viewed in a different way? One of the jewels in the crown of British tourism is Cotswolds - don't you agree? The UpSo reputation …

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Is the use of temporary analysis judged to be good practice?

The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. Simplicity is underrated. You don't want to have visitors relying on the back button to get around your site, running in circles trying to find what they're looking for …

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Fun with web portals for now

As part of their drive to continue to offer the best search experience (as per their aim) Google are looking firstly for new and fresh content and then sorts the best from the rest, ranking them in order. Investigative spider-webbing occurs when a consumer pursuesor investigates specific content across multiple …

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Interesting conversion rates tactics that can help your business grow

It's also important to know what kinds of link-building strategies to avoid, so that you don't waste your valuable time and effort doing something that can make Google sandbox your site (remove it from their search engine). Once installed, head to the Search Appearance tab and click on HTML Improvements …

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heading

Enter competitor's domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use and see what's interesting for that audience. This way, you can make yourself exceptionally useful to your users and generate organic SEO. If you're out and about in East Yorkshire, it …

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How I improved my web 2.0 in one day

forgetting certain image optimizations can do more harm than good. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile …

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Why I hate link exchanges

As a result, most modern businesses are flocking to local-specific keywords for shelter from the competition. The faster you move, the faster you head in the right direction and start seeing an overwhelming increase of sales and traffic, under free clicks provided through major search engines like Google, Yahoo, as …

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Can I use plugins to help rank my site?

Every site-owner needs to gather links and local business owners would probably benefit even more for good links. There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is …

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Be clear, truthful and accurate when it comes to Google algorithms

Have a basic understanding of Google Analytics (or whatever web analytics package your business uses). Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength. If you're planning on improving your garden then …

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Remember that quality make the web go round

You can brainstorm detailed ideas for blog articles, whitepapers, webinars, and every other pieces of content that can attract and engage your target audience. Rather than how much is spent, how well money has been allocated and how effectively the marketing campaign retains customers and market share should be the …

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Natural language processing using quality

An experienced writer can create effective and valuable content for your site, while helping you avoid the poor SEO habits associated with thin content. Search engines can use this data to inform their algorithm updates or direct their future plans. The feeling of being able to see correctly after your …

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Losing Focus on scraping

Search engines can quickly scan for pages that are likely to match a search query. This is going to wash away all of the spam links out there so that it's one less thing for you to worry about. The finest wedding shawl have been worn by the royalty and …

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What's the story about authority sites

Comments are another chance to post relevant links, especially in a forum-style discussion. Though Google has penalized exact-match domains (those where the target keyword is in the URL), that penalty is generally for spammy sites with thin content. Recently, I came across this interesting G&J Lines rocking horses . Your …

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Navigation affects conversions

There is also no doubt in our minds that it is an extremely good marketing tool for all kinds of businesses and organisations. Recent technological developments have altered the levels of power held bymembers of the channel. Once your site is indexable, give Google a few days to catch up …

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Actionable tips on social media and Pinterest

The best way to do this is to create a separate page for each of your locations, usually listed in the navigation under "Locations" or something similar. Not every stock investment you make will pay off, but you can be informed and make an educated decision about how to move …

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Keyword Strategy

Answering the question "what is Negative SEO?" is complicated because there are so many tactics employed by black hat scammers. However, if you understand the basics of white hat SEO, then you should be able to figure out how people can use these strategies to attack others. It's recommended to …

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How to diagnose widgets related issues

On-site optimization refers to holistic sitewide activities. Making provisions for SEO from the very beginning pays dividends in the long term, as less rework will be required to achieve specific SEO goals. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs …

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Boost site speed and utilise RSS feeds

Growth hackers extend beyond marketing into product development, because user retention is a key goal. If you tried to optimize an article for a certain keyword, but it's getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. I …

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Make your site easier to navigate by using search queries

Inbound links are also used by some search engines to rank websites. Regardless of which tool you use to generate or research keyword phrases, you'll need to size up your competition. Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can actually …

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